Of course, in the good old days De Beers was the custodian – the industry steward – ruling as a dominant monopolistic pressure. The old ‘Supplier of Choice’ technique tried to get the sightholders to drive client demand; nonetheless, from my perspective, this was the incorrect strategy. Now consumers are confronted with this rebellious alternative – it appears the identical, it feels the same, and but it is not. An important issue that remains unclear to me is the long-term perspective of customers. This currently leaves a healthy and attention-grabbing margin for retailers, and lots of are enjoying the moment.…