In brief, ROI is very quantifiable for enterprise Travelers, however it’s far more troublesome to calculate for leisure Travelers. This dynamic makes business Travelers less worth delicate, and leisure Travelers more worth sensitive. For example, a leisure Traveler spends $300 on a flight and $1,000 for 3 nights in a hotel, plus meals and leisure expenses.
Since the companies vary so much, it’s hard to nail down a single key metric to watch.
A digital marketer’s first accountability is to know their customers’ expertise so that they will enhance upon it.
A research by Google said that 82 % of…